Consumerism is the "shame of marketing."

Despite the emphasis on marketing and the marketing approach, marketing is still rhetoric rather than reality in far too many businesses.

"Consumerism" proves this.

For what consumerism demands of business is that it actually market.

It demands that business start out with the needs, the realities, the values of the customer.

It demands that business define its goal as the satisfaction of customer needs.

It demands that business base its reward on its contribution to the customer.

That after years of marketing rhetoric consumerism could become a powerful popular movement proves that not much marketing has been practiced.

Consumerism is the "shame of marketing."

The Daily Drucker contents