The first barrier is the general confusion over innovation and entrepreneurship. There are people who know something about it and people who sling the words around without the slightest investigation or understanding. They then use their "man on the street" assumptions in their thinking and decisions which have a high probability of failure.
The other main barriers are covered in Innovation and Entrepreneurship and Management, Revised Edition (search for the word stems "innovat" and then "entrepren")
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